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1/20/2011
AdPulp - Kablam!
"If it were any more beefy, your mind would literally be blown." This week marks the national launch of a new TV campaign from SapientNitro for ConAgra Foods' Hebrew National brand all-beef hot dogs.
http://www.sapient.com/en-us/news/news-articles/a1667.html
1/5/2011
AdRants - Healthy Choice Gets Snarky
We've seen this approach many times before. The dry, witty, wise-ass humor approach to selling stuff. Filled with self-deprecation and pithy insults, this new commercial from SapientNitro for Healthy Choice hypes the brand's new steamed lunches.
http://www.sapient.com/en-us/news/news-articles/a1668.html
1/5/2011
MediaPost - OMMA's Agency of the Year 2010: Silver: SapientNitro
Fusing Sapient's technological expertise and global reach with Nitro's creative talent, SapientNitro is poised to assume greater strategic roles for clients old and new.
http://www.sapient.com/en-us/news/news-articles/a1693.html
12/29/2010
Fast Company - 2011: Back to the Future
What's in store for 2011? Well, it's back to the future, with a lot of what we once knew. 2011 will be the year advertisers get past "innovation clutter" and turn old notions into reality in bigger and better ways than ever. Here are a few predictions.
http://www.sapient.com/en-us/news/news-articles/a1653.html
12/23/2010
The Wall Street Journal - Hits and Misses From Madison Avenue
The Wall Street Journal reviews some of the best and worst ad and marketing gimmicks from 2010.
http://www.sapient.com/en-us/news/news-articles/a1651.html
12/21/2010
iMedia Connections - 10 awesome agency websites
Smart agency websites embrace user-centered design and balance usability, emotion, and aesthetic. Here are 10 of the absolute best.
http://www.sapient.com/en-us/news/news-articles/a1656.html
12/20/2010
MediaPost - OMMA Names 2010 Agencies of the Year, Wieden + Kennedy, SapientNitro Take Top Honors
OMMA magazine has named its 2010 agencies of the year, with Wieden + Kennedy and SapientNitro taking top honors (Gold and Silver, respectively).
http://www.sapient.com/en-us/news/news-articles/a1657.html
12/20/2010
Mashable - How Consumers Are Using Smartphones in Stores
Smartphone-toting consumers are increasingly using the devices to scout out better deals when shopping in-store, a new survey by SapientNitro and GfK Roper reveals.
http://www.sapient.com/en-us/news/news-articles/a1650.html
12/17/2010
DCTechSource.com - Dealbook
Sapient Government Services of Arlington, Va. has been awarded a prime contract for management consulting work with Centers for Disease Control and Prevention.
http://www.sapient.com/en-us/news/news-articles/a1655.html
12/17/2010
SHOOT - Turning the Corner
Just as the economy started to turn a corner in 2010, so too did thinking on the part of ad creatives and execs as well as clients.
http://www.sapient.com/en-us/news/news-articles/a1659.html
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  • If you're a member of the media and want to find out more about us, please contact:

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    dlabar@sapient.com

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