News Articles

6/17/2011

HOW Blog - Guest Post: OFFF 2011 Barcelona Highlights

One of the most respected creative festivals in the world came home to the CCCB (Centre de Cultura Contemporània de Barcelona) this year, and through the out-of-character poor weather, the city, space and speakers shined at the OFFF Festival.

http://www.sapient.com/en-us/news/news-articles/a1762.html

6/15/2011

Marketing Magazine - Pan Am Games Hires SapientNitro as Social Marketing AOR

SapientNitro’s Toronto office has been appointed social marketing agency of record for the Toronto 2015 Pan/Parapan American Games following a review. The other participants were not disclosed.

http://www.sapient.com/en-us/news/news-articles/a1755.html

6/10/2011

The One Club Blog - Texas = Trucks

The latest branded films for Dodge Ram trucks takes us to the Lone Star State and talks to the people who love their trucks, from cowboys to farmers to designers, who really get it.

http://www.sapient.com/en-us/news/news-articles/a1754.html

6/3/2011

Strategy - Cannes Special: Editorial – The new ads

Last summer in Cannes I fell in love with a vending machine. It was in the basement of the Palais, a bright spot in an otherwise bunker-like edifice that for one week in June houses the best ad creative from around the world.

http://www.sapient.com/en-us/news/news-articles/a1753.html

6/1/2011

ClickZ - Google Wallet: Has the Payment Revolution Finally Arrived?

Last week, Google announced Google Wallet, its mobile wallet initiative. The development signifies that major wireless and banking players and market innovators see the importance of working together.

http://www.sapient.com/en-us/news/news-articles/a1752.html

6/1/2011

Direct Marketing News - 2011 Agency Business Report: SapientNitro

SapientNitro is benefiting from a business model that took shape after interactive specialist Sapient bought creative shop Nitro in mid-2009, uniting the two entities into a single, integrated agency.

http://www.sapient.com/en-us/news/news-articles/a1750.html

5/31/2011

The Economic Times- Brands Going Social to Network with Digital Generation

Every medium has its advantages for marketers, but social media has the power to transform a campaign into a religion. And the biggest brands in the country, from Nokia to the cola giants to FMCG behemoth Hindustan Unilever Ltd (HUL), are spending big bucks to make an online splash.

http://www.sapient.com/en-us/news/news-articles/a1724.html

5/26/2011

Wall Street Journal- Dodd Frank, an Opportunity for India’s IT Industry

The proposed Dodd Frank Act, one of the most comprehensive reforms witnessed by Wall Street, will practically impact every aspect of the financial services world. Indian IT companies have an opportunity to evolve into the roles of business consultants and offer solutions that meet these companies’ regulatory needs.

http://www.sapient.com/en-us/news/news-articles/a1730.html

5/17/2011

Mashable - Foot Locker Launches Sneakerpedia, a Wikipedia for Sneakerheads

In a bid to position itself as an online industry authority and snare some search traffic, Foot Locker has launched Sneakerpedia, a Wikipedia for sneakerheads.

http://www.sapient.com/en-us/news/news-articles/a1751.html

5/13/2011

Mashable - Dodge Rolls Out First “Filmstrip” Banner Ad

Dodge has rolled out the first so-called “filmstrip” ad.

http://www.sapient.com/en-us/news/news-articles/a1749.html

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