News Articles

9/21/2010

Business Today- We’ll bring more creative capability into India

Alan Herrick, CEO, Sapient, in conversation with Business Today, about the company’s capabilities in the digital marketing space including the award winning ice cream vending machine for Unilever

http://www.sapient.com/en-in/news/news-articles/a1612.html

9/16/2010

Coloribus - Healthy Choice: Law Firm & Customer Service

SapientNitro launched the “Honest-to-Goodness” TV campaign for Healthy Choice this week. The two spots, “Law Firm” and “Customer Service” show a world without verbal filters, where everyone tells the truth all the time.

http://www.sapient.com/en-in/news/news-articles/a1530.html

9/2/2010

Bank Systems & Technology - New Report Seeks to Define 'Engagement Banking'

The customer is changing. And so is their relationship with the bank. And if the bank can't adapt, the consequences could be dire. So says "Banking on the Future: New Era of Engagement Banking," an interactive white paper published by SapientNitro in partnership with software provider Geezeo and Brett King, author of "Bank 2.0."

http://www.sapient.com/en-in/news/news-articles/a1522.html

9/1/2010

Ad Age - 8 Tips for Digital Marketers in China

In an increasingly global world, it's not unreasonable to believe that some tactics used in developed markets will be successful in China.

http://www.sapient.com/en-in/news/news-articles/a1517.html

8/24/2010

USA Today - Companies Step Up Efforts to Protect Workers in Danger Zones

Wanderlust struck Cassandra Nelson in 2000, prompting her to walk away from a lucrative Wall Street career as a Merrill Lynch vice president and enter a world filled with occupational danger.

http://www.sapient.com/en-in/news/news-articles/a1542.html

8/22/2010

Mainstreet - Avoiding Social Media Mistakes in Small Biz

These days, using social media to build your small business may seem like a no-brainer, but there are reasons for owners to be cautious. After all, social networking snafus have caused many people to lose their jobs. What’s to say similar hiccups won’t hurt your business?

http://www.sapient.com/en-in/news/news-articles/a1539.html

8/18/2010

MediaPost - SapientNitro Names Jake Benjamin Creative Director

SapientNitro on Tuesday named Jake Benjamin as its new creative director in New York. Most recently, Benjamin served as a senior copywriter for Goodby Silverstein & Partners.

http://www.sapient.com/en-in/news/news-articles/a1540.html

8/17/2010

DTC Perspectives - MDPA Minute: Goal of Healthy Choice Rebranding Is To Break Through Fog of Familiarity

A year ago, the ConAgra brand Healthy Choice began a serious overhaul of its image. The process began with an updated logo and a new brand symbol – but the most prominent and praised aspect of Healthy Choice’s overhaul is a series of TV ads from SapientNitro featuring Seinfeld's Julia Louis-Dreyfus.

http://www.sapient.com/en-in/news/news-articles/a1533.html

8/13/2010

Campaign - SapientNitro Lands Coca-Cola 2012 Job

Coca-Cola has appointed its roster agency SapientNitro to handle a global and UK advertising brief surrounding its sponsorship of the 2012 London Olympics.

http://www.sapient.com/en-in/news/news-articles/a1529.html

8/10/2010

Campaign – Foot Locker Gets Cheeky With Facebook Game

SapientNitro has launched the Sneakerhead Slap Quiz on Facebook for Foot Locker, designed to test your enthusiasm for sneakers

http://www.sapient.com/en-in/news/news-articles/a1487.html

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